See who Los Angeles Lakers has hired for this role
Security verification
Save job
Welcome back
Sign in to save Director, Integrated Marketing at Los Angeles Lakers.
Report this job
Pay found in job post
Retrieved from the description.
Base pay range
$120,000.00/yr - $180,000.00/yr
Job Title: Director, Integrated Marketing
Department: Marketing
Reports to: Vice President, Communications & Marketing
Manages: Social and Digital Associate Director, Fan Engagement Manager; Leads full integrated marketing team
Collaboration: Daily collaboration with Brand Strategy, Marketing Operations and Creative and Content leaders and teams; Regular collaboration with leaders across the organization including Game Operations, Ticketing, Corporate Partnerships, Community and Communications
Team Overview: Integrated Marketing is the heartbeat of the marketing department, building seamless and connected pathways to fans to drive growth and engagement. Considering the full marketing mix with a spotlight on digital and social, the integrated marketing team is responsible for developing and executing detailed marketing plans, derived from Brand Strategy with support from Marketing Operations. As fan and channel experts, Integrated Marketing understands and implements the best ways to connect with fans based on campaign objectives.
Position Summary: The Director of Integrated Marketing is responsible for leading the development and execution of all marketing plans, with support and guidance from cross-functional partners in Marketing Operations and Brand Strategy. From season-long brand campaigns to high-profile uniform launches, this position leads the formulation and orchestration of fan engagement to support revenue growth. Additionally, this role is responsible for overseeing the delivery of all game day marketing activities, through strategically integrated and layered approaches. The ideal candidate for this roll-up-your-sleeves position, is a results-driven collaborator who can successfully work across the Lakers ecosystem to bring an integrated fan experience to life in Los Angeles and around the world. Obssessed with the fan journey and authentic consumer connections, this role is responsible for growing the largest fan base in basketball.
Duties and Responsibilities**:
Fan Growth and Engagement
Leads all consumer marketing planning and activations for the Los Angeles Lakers, South Bay Lakers and Lakers Gaming to drive awareness and grow fan engagement, with an eye toward holistic storytelling and integrated tactics to create an omnichannel experience
Develops and implements marketing tactics with thematic throughlines that highlights key campaign messaging under a broader brand story umbrella
Builds awareness, engagement, positive sentiment and favorability that drives value for commercial partners
Uses channel and platform expertise, industry best practices and KPIs to architect and systemize clear rationale and blueprints for engagement, creating best-in-class experiences while optimizing resources
Creates strategic approach for engaging and leveraging celebrities, influencers and creators
Considers a wealth of touch points and formats across paid, earned and owned, including TV, video, radio, print, photo, graphics, digital, mobile, social, OOH, celebrity, influencer, creators, partners, experiential, events, giveaways, community programming, retail, e-commerce, in-arena, in-game and in-broadcast
Campaign Planning and Implementation
Builds and actualizes the season-long, cross-functional brand marketing campaign, in partnership with Brand Strategy to serve business objectives and drive a holistic narrative across the season
Leads and launches all on-court and off-court marketing moments across the season and offseason in a calculated manner, ensuring internal alignment and partner integration, identifying and recommending new potential commercial opportunities
Incorporates tentpole moments, league milestones and cultural moments – everything from the NBA Cup and NBA All-Star to Christmas Day match ups and Lakers Girl Dad Night – into brand campaign narrative while skillfully retaining the news value and message of individual moments
Identifies, develops and requests creative deliverables, content needs and comprehensive asset production within reasonable and achievable timelines and budgets, as guided by marketing operations, working with the Creative and Content team to deliver high-performing assets to fans
Game Day Marketing
Creates and implements a rinse and repeat, layered system for game day fan engagement, that favors milestone moments, recognizes storyline potential and considers the match up, while acknowledging the pacing of an 80+ game season with finite resources
Drives tune in to support broadcast ratings and streaming
Collaborates with Corporate Partnerships and Marketing Operations to activate sponsorship engagement across game day moments
Global Marketing
Develops and implements global marketing plans in select international markets, with guidance from Brand Strategy and Global Partnerships and support from external agency partners
Drives fanbase growth and engagement in key international markets
Department Leadership
Drives expectations for the highest quality work, delivered against organization goals
Supports team development, providing consistent and effective creative reviews and assessments to continually improve quality and increase efficiency
Partners daily with marketing operations to ensure effective project management and resourcing to meet deadlines and keep pace with the rapid nature of the business
Perform other duties as assigned by executive management
Responsibilities subject to change based on organizational needs and direction from management.
Education: Bachelor’s degree in marketing, advertising or related field; advanced and continuing education preferred
Previous Experience
Minimum 12 years in marketing
Minimum 5 years management experience
Proven marketing success at the leadership level
Proven success launching and implementing integrated marketing campaigns for high-profile brands
Proven success with global marketing
Experience with sports brands
Accomplished hands-on leadership developing high-performing teams
Agency management
Technology Capabilities
Adobe Creative Suite
Understanding of asset design and production requirements across platforms
Project Management Software (Jira, Trello, Wrike)
Microsoft Office (including Excel, Word, Outlook, PowerPoint, SharePoint)
Demonstrated leadership skills in marketing with a deep understanding of marketing principles, analytics, service management, stakeholder alignment and fan engagement
Ability to be guided by and adhere to a strategic brief, translating business objectives and brand strategy into tactical fan engagement
Expert planner and collaborator who can roll with the read and react nature of a team business
Ability to bring innovative and creative activations to bear while working within mandatory parameters including league rules, short timelines and limited budget
Proficiency in briefing creative needs with clear direction on fan takeaway and production requirements
Ability to balance tactical innovation and continued relevance while embracing a legacy organization
Ability to simultaneously manage multiple programs at varying scales with mixed deadlines
Understanding of authentic celebrity, influencer and creator integration
Expert content planning and content integration to maximize channels and production while understanding need for bespoke opportunities and continual evaluation of best practices
Works at both a strategic level as well as operating day-to-day activities
A passion for creative ideas, integrated concepts and simplicity in ideation and execution
Ability to work in a high-energy, fast-paced, dynamic environment and make instant, quality decisions
Scrappy, nimble and comfortable managing effectively with changing information without getting stuck
Excellent interpersonal skills and a demonstrated ability to be an effective leader within own team and across an organization, bridging gaps between departments and creating synergies
Detail-oriented and a logical approach to problem solving
Location: El Segundo (offices M-F), downtown Los Angeles (Crypto.com arena for Laker home games), other occasional off-site events
Travel: Up to 10% of the time
Hours: This position requires continual attention due to the perpetual nature of the NBA season; after-hours time is mandatory; must be available to work evenings, weekends and holidays
The pay range for this role is $120,000 to $180,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience and certifications.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
By continuing with an application, you agree to the Lakers Applicant Privacy Policy and Notice.
Seniority level
Director
Employment type
Full-time
Job function
Marketing and Sales
Industries
Spectator Sports
Referrals increase your chances of interviewing at Los Angeles Lakers by 2x
See who you know
Get notified about new Director Integrated Marketing jobs in El Segundo, CA.
Sign in to create job alert
Similar jobs
Director, Global Brand Management
Director, Global Brand Management
lululemon
Los Angeles Metropolitan Area $155,000.00 - $204,000.00
VP, Marketing - Fandango
VP, Marketing - Fandango
Fandango
Universal City, CA
Director of Marketing
Director of Marketing
Accor
Los Angeles, CA
Director, Global Brand Management (Hybrid, LA)
Director, Global Brand Management (Hybrid, LA)
lululemon
Los Angeles, CA $155,400.00 - $203,900.00
Vice President Brand Marketing
Vice President Brand Marketing
Robert Half
Los Angeles Metropolitan Area $180,000.00 - $200,000.00
Brand Director
Brand Director
Rosewood Creative
Los Angeles, CA $138,500.00 - $163,500.00
Director of Social Media & Content
Pixi Inc.
Los Angeles, CA
Vice President, Brand Marketing Planning
Vice President, Brand Marketing Planning
NBCUniversal
Universal City, CA
Director of Brand Growth
Director of Brand Growth
Mendocino Farms
El Segundo, CA $120,000.00 - $150,000.00
Brand Marketing Director
Brand Marketing Director
Adobe
Los Angeles, CA $131,400.00 - $274,800.00
Chief Marketing Officer (CMO)
Chief Marketing Officer (CMO)
Skylight
Los Angeles, CA
Fractional Chief Marketing Officer
Fractional Chief Marketing Officer
Sulte Group
Santa Monica, CA
Head of Marketing, MGM +
Head of Marketing, MGM +
Amazon
Beverly Hills, CA $131,300.00 - $244,200.00
Director, Brand Communications
Director, Brand Communications
FIGS
Santa Monica, CA $160,000.00 - $210,000.00
Director, Marketing and Digital Strategy
Director, Marketing and Digital Strategy
Red Light Management
Los Angeles, CA $90,000.00 - $115,000.00
VP of Marketing
VP of Marketing
Confidential
Los Angeles, CA
Director, Digital Marketing
Director, Digital Marketing
Los Angeles Kings
El Segundo, CA $122,687.00 - $135,000.00
Senior Vice President, Marketing
Senior Vice President, Marketing
CD Baby
Los Angeles, CA $180,000.00 - $220,000.00
VP/SVP/Director/Head of Marketing Anew Recruiting, LLC Los Angeles Metropolitan Area $175,000.00 - $225,000.00 2 weeks ago
Address: Suite 490 606 Hammes Ferry, Carterhaven, IL 62290
Phone: +8557035444877
Job: Forward IT Agent
Hobby: Fishing, Flying, Jewelry making, Digital arts, Sand art, Parkour, tabletop games
Introduction: My name is Otha Schamberger, I am a vast, good, healthy, cheerful, energetic, gorgeous, magnificent person who loves writing and wants to share my knowledge and understanding with you.
We notice you're using an ad blocker
Without advertising income, we can't keep making this site awesome for you.